We believe we can drive change by giving the traveller up-to-date, accurate and actionable feedback on their travelling behaviour.
Business intelligence is undergoing a paradigm shift. Moving away from a focus on historical trends and more towards the ability to predict the future. Causing us to reconsider what we believe. The potential is immense, both in public transport and personal mobility.
Nowadays terabytes of personal data is being collected, very little on behalf of the customer. We believe that the customers are the owner of their profiles and their data. As such, we help them collect their data and turn it into useful information. Giving up-to-date, accurate and actionable information before their trip starts and during their trips. Enabling us to reward good behaviour with perks or loyalty mileage, thus driving change for the betterment of society. It is time for us to deliver on the promises of the “information society”.
Based on large and messy datasets we formulate travel feedback on the fly. Combining travel data with additional data, such as weather information and social media, we are able to predict what factors will influence travel behaviour.
Correlation does not imply causation. Knowing the elusive cause of peak crowding is a luxury but not a necessity when stimulating off-peak travel. Correlations are identified more quickly and cheaply than root causes, and thus are most suited to indicate the variables likely to change travellers' behaviour.
Travel preference profiles as a start to link all relevant travel information. From public transport to personal mobility such as the car, bicycle, walking and other daily modes of transportation. Linked, analysed and returned to the traveller. Predictions will be given, adjusted to become more accurate as preferences become apparent, using our machine learning techniques.
We believe data should live long and prosper. As the value of big data lies in its use and reuse we find that the current protocol of consent at time of data collection is insufficient. We believe that the customers are the owners of their own data, and as such the control and responsibility needs to be handed to the customer. Those of us that use the data need to do so for the betterment of society and not to its detriment.
Our tooling is developed to collect information on behalf of the traveller, ensuring rightful ownership of their data. We solve issues for travellers on the spot, but optimized from a holistic view for both the traveller and different transport service providers.
We developed 'OV Butler' to give the traveller insights into their journeys, reclaim mistakes or badly delivered services. We also developed 'MyOV' to let travellers become the co-owner of their own journey, allowing us to reward the traveller for helping to prevent overcrowding, on behalf of the operator.